1. Do go with him to pick out the tuxedos.
You are getting married and there are so many things to plan.
Many brides feel they can save time and send the groom to do
the tuxedos. After all, he didn’t go with you to pick out your
gown, certainly, he should be able to do this one thing on his
own, Correct? Think Again! Never send a man to do
something that requires a woman’s touch. You remember
going to weddings where the colors clashed or the styles
didn’t match and the men looked ridiculous. I can almost
guarantee you in those cases the bride sent the groom out on
his own, with a tiny little fabric swatch and a few instructions.
She was hoping he would come back to delight her. Only she
discovers on her wedding day, or too few days before, that
the groom and the guys look like clowns. From my years of
experience in the industry I know that some part time sales
clerk in some mall shop is only going to offer whatever advice
the groom wants to hear, even if it is not good advice. This
way the clerk is happy to get the quick order and the groom is
happy because somebody agreed with him and he got his one
job done and over with.
2. Don't be rushed into giving a deposit to formalwear
shops at Bridal Show.
It is never wise to buy before you have enough knowledge to
know exactly what you are getting. An ethical business
should be willing to honor any promotion in their shop rather
than try to lock you into a blind buy at a show. When they ask
you for a deposit at a show they are more interested in getting
your money than you getting the proper look for your special
day. A reputable and respectable business will always
provide you with valuable service, selection and promotions
everyday of the week. Going to bridal shows is a good idea to
gather information and to briefly meet wedding professionals.
However you should visit them in the store before you make
any final decisions.
3. Don’t put the tuxedos to the bottom of the things to do
list.
Meet with your formalwear provider as early in the planning
process as any of your other wedding professionals, your
florist, your photographer, etc. Your formalwear provider
should help you coordinate your style and color selections
along with everything else. It will take more time than you
can imagine to get all of the groomsmen in for their
measurements, and the earlier you start planning the more
time you have to make any necessary adjustments or changes
to ensure the best possible service.
4. Do Consider ALL the costs when choosing a tux shop.
For most brides, the first inclination in searching for a
formalwear provider is to pick up the phonebook, call
around for prices, and base her decision on which one gives
the cheapest price and the most bonus prizes. Don’t get me
wrong, getting a great price and some nifty gifts is terrific,
but to base your decision simply on that alone may mean
some serious hidden costs you don’t realize until your
wedding day, or the day you view the photographer’s
proofs. For the most part, all tux shops these days offer
some sort of promotion or discount price, but there are much
more important criteria to rely on when placing your trust in
the person who is going to have such a significant part in the
memories of your special day. Who was it that said “The
bitterness of poor quality remains long after the sweetness of
low price is forgotten.” Besides, while there really isn’t that
big a difference in prices, there is a big difference in service
5. Do choose a formalwear shop that is close to the location
of your ceremony for several different reasons.
A. In this day and age, it is quite common for many of the
groomsmen and attendants to be traveling great distances.
They send their measurements and arrive only one day or
even just hours before the wedding. It is very important to
have a second fitting to insure a proper fit. Thus, you don’t
want to find yourself having to travel great distances if any
last minute changes are needed.
B. We would suggest finding a shop that is along points of
travel for your entire party, IE near interstate exchanges and
airports depending on how and where they are coming
from.
C. One person to consider in the whole process is the nice
fellow or lady who graciously agrees to return the groom’s
tuxedo, and in many cases the tuxes for the whole wedding
party. Say the wedding gets over late on a Saturday and
many of the guys are scrambling to get on the road or to the
airport Sunday. One person (often one of the bride’s family
members) will bear the responsibility of returning
everything. For this reason, you want to choose a shop
conveniently located for him or her, and especially for the
benefit of this person avoid using stores located in “the
Mall”. Imagine carrying several garment bags filled with
tuxedo coat, pants, shirt, tie, vest, shoes, etc? I’ve been doing
it for a long time and I know that I probably couldn’t carry
more than 2 or 3 for any great distance. So forget about
carrying 8 or 12 tuxes all the way across the lot from some
distant parking spot, trekking through the Mall to the store,
and let’s hope it’s not up a flight of stairs.
6. Don’t go to a “shop” where formalwear is a sideline.
Do make sure you choose a dedicated formalwear store.
You want the most professional help for the most special
day in your life, don’t you? Then why go to a place that
does formalwear as a sideline? If you pick out the tuxes at
some men’s store, imagine what could happen to your
groomsmen when they go there to get measured. While
they are there to get a tux, some other customer walks in to
spend all sorts of money, hundreds or even thousands on
suits, shirts and other accessories. Now who do you think is
going to get the quicker, friendlier or prompter service from
a salesman on commission, your guy renting a single
tuxedo or the guy dropping wads of dough?
Go to a men’s store to buy a nice suit or sweater.
Go to a tailor to get custom made clothes or expert
alterations.
Go to a dry cleaner to have your clothes cleaned.
Go to a bridal shop to get the perfect wedding dress and
service.
Go to a professional formalwear shop to get the best and
most thorough service for your Special event tuxedos.
7. Do choose a formalwear provider who offers you a
personal consultation by appointment.
Find a provider that is going to take the time necessary to
present the many options available in formalwear and who
will consult you on making informed decisions. This is
another reason to avoid those big box corporate mall stores,
who will leave you with a catalogue while they bounce
around from couple to couple trying to collect orders. For
the best in service, work only with an owner-operator
Formalwear Specialist that is an on premise owner who is
going to be available to help you choose your styles and
who will be there when your wedding day comes.
8. Don't worry about your Groomsmen coming from out
of town.
If you have groomsmen coming from out of town, it is not
necessary for them to travel to your formalwear shop, or for
it to be part of a national chain, for them to be measured.
Your groomsmen can get complimentary measurements at
most any formalwear store as an industry courtesy. Keep in
mind though it is exactly that, a courtesy on the part of the
shop. Have your guys ask nicely and be respectful of the
person’s time and cooperation.
9. Do proceed with caution when a store claims
infallibility under the guise that all the tuxedos they
rent are “in stock”.
Some owners will mislead prospective customers into
believing that because they have some inventory, that
they are somehow more reliable. They will tell you to
avoid companies that sub-rent merchandise. Just because
they claim that “everything” is in-stock doesn’t
necessarily mean that it is “in-house”. Questions to ask
them are What about when the merchandise is out at the
dry cleaners? What about when they truly own only one
size in many styles and some one else is wearing it?
Worse yet someone didn’t bring it back from the
weekend prior, what does that tux shop do in those
cases? They try to call a wholesaler that sub-rents tuxedos
and the tux shop has to hope they can get it to fill in the
“hole” they have created in your wedding. However, in
spite of the fact that wholesalers have extensive
inventories, they will reserve stock for their best clients,
those, who instead of owning stock, sub-rent all their
merchandise from a wholesaler. Hence, the wholesaler
might not service the so-called in-stock guy. The easiest
way to sort through the good ones from the bad is to ask
them if they ever have to sub-rent to fill orders if they say
“no”, they are deceiving you. Ask them how many pieces
they own of each individual style and how many in each
size. They definitely do not have nearly the selection and
quantity of those who sub-rent.
10. Don’t go crazy trying to visit every tux shop in
Person.
It is a good idea to do some preliminary research by
using the phone and the Internet to do your initial
checking around. Evaluate the level of knowledge and
commitment to service of the providers before making
wasted trips to different stores. Here is good outline for
qualifying a tux shop. How comfortable are you with the
people answering your questions? Can they demonstrate
a proven track record of success?
Ask him, or her, to evaluate their level of the service.
Ask how the shop is supplied, and how often the quality
of the merchandise is updated. Ask how long they have
been in business, and how long do they plan to remain in
business. Ask if they have testimonial letters, thank you
cards, or even pictures of weddings they have done.
Now, a good formalwear provider will certainly be
proud to show you such, but don’t stop there. Ask them
about any negative experiences and what they did to
rectify the situation. If they tell you they don’t have any,
then I would ask again.” how long they have been in
business?
11. Don’t Be Swayed By “Designer Names”
Do you know how many retailers are pushing brand names,
trying to convince you that it is the reason you should pay
more for your garment? I am here to tell you I am here to tell
you while some designers and formalwear houses have
different levels of merchandise, it is important not to assume
because you’ve heard of it that it is necessarily better. In fact,
sometimes it is quite the opposite. It happens that a
manufacturer can put the money into the ads and not the
material. What many people do not also realize is that in
many cases, the goods made for different designers, both
common and the more obscure, are quite often
manufactured side by side in some offshore plant.
12. Do Enjoy The Experience!
I know if every Bride and Groom follows this guideline in
choosing their tuxedo shop, works with a true professional
that takes pride in the way the wedding photos will look,
gets great advice and service, then this will be one aspect of
the wedding where you won’t have to sweat about all the
small details.
Best Wishes & Cheers to you!!!!!
Anthony Commisso
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